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Max es un escritor, experto en hosting y programador de 26 años del este de Ucrania. Sus pasiones son variadas, y además de amar la codificación y el buen arte, Max adora la música, escribe su propias canciones habitualmente, y las toca en su bajo.

Storytelling for Copywriters: Reach More People, Hold Their Interest and Turbo-Charge Your Ads

Escrita por: , 07/04/2014

Once upon a time, a good copywriter only had to write descriptive, informative copy about a product or service. In today’s ultra-competitive business world, content needs to be literally unforgettable. Copywriters and businesses who want to build an authentic bridge to an audience should consider employing classic storytelling skills: nothing forms a rapport like the sharing of stories.

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Start Charging What You Are Worth

Escrita por: , 13/03/2014

When you’re in business for yourself, you’re responsible for paying yourself, which means you set your own fees — this is the good news and bad news of owning a small business.
Let’s start with the bad news: you don’t want to set your prices so high above the market rate that you repel the customers you’re working so hard to attract, and you also don’t want to set your prices so low that you’re practically working for free and become an accidental for-profit-turned-non-profit.

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